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robin Been a while, been a year! Having delivered the World Fair Trade Organization brand to market through a global event called Big Bang!! on World Fair Trade Day (and seen the way it has been picked up and run with by producer groups) we can honestly look back and say "job well done". The scene is now set for next generation Fair Trade and we are really proud to be associated with it. Moving on, our next task was the strategic positioning of Social Finance, probably the UK's boldest pioneering initiative to tackle some pretty huge social issues. The idea is to scale up the impact of third sector orgs and NGOs (social enterprises and charities) to deliver a social transformation and a new market in ethical investment. Imagine a social version of nasdaq and you'll start to get a sense of the size of it. Following that the Lara Morgan brand realisation that promises to deliver a powerful entrepreneur into the heart of the social economy. Change is afoot and times are exciting. There seems to be a transformation upon us. Strategy and creative work in this world is just about the most exciting use of brain but to get the full feeling, i've decided to stand as a Green Party candidate in Gospel Oak (home) to get the full physical experience. Sure it will be a little like surfing and i'll fall first time but, hey, wins are always worth the fails. |
May 02 |