Host Founding Principles
Inspiration not aspiration: Aspiration is the bedrock of conventional marketing. Impossible fantasies and absurd role models tempt people to a place permanently out of reach. People can be inspired by ideas and brands can be built on inspiration. Inspiration is the bedrock principle at Host.
Relevance: Real people buy into business when business buys into real people. Brands have to find unique relevance in an age when people are discovering their own.
Positive influence:Never confuse creative work with destructive work. Brands have big hands in shaping society, yet know no geographical or political boundary. Some are more influential than governments.
The big idea: An original idea, from a strategic thought, inspired by simple brand philosophy can unite a company, cross all media boundaries, continue to surprise and stimulate and offer consistency in a world of uncertainty.
Independent minds, common purpose: Autonomous people are accountable and take personal responsibility in an interdependent network culture.
Out-thinking: New perspectives create new thinking and generate new solutions.
2 steps to a decision: Direct working relationships save time, money and boring excuses.
Culturestructure: The internet is the skeleton & culture of our network, intimate & universal.
Processing passion: Creativity is power - management is a system for delivery.
One rule: No bullshit.