OKE USA

We are an audacious banana company because we want our bananas to change the world. To empower our farmers by their ownership of the brand, treating them with dignity and paying them a fair price. This is revolutionary; in fact you could think of us as an alternative global business. By buying our brand, you can transform a farmer from an underdog to a top banana.

An excerpt from the OKE USA brand strategy. OKE USA is joint venture between
Agrofair, Red Tomato and Equal Exchange Inc to launch a fair trade branded
banana in the US. Host was commissioned to work with the team to develop a
brand strategy that would form part of its business launch plan.