991
Nine Nine One (formerly known as eil) is the world’s No1 rare music site. The company was founded by 2 boys (in a bedroom) who never lost the passion for collecting. Over the years they built an awesome collection and a network of expert buyers. Then along came ebay and there went sales. Domain-change is not something you do lightly - the knock-on can be deadly. But the company had to be differentiated, its passion for rare music had to be embedded into the brand, and the intensity of genuinely rare, mint condition experiences, had to be released into a wider culture. 991 is more than a name it is an insight: 99% of any collection is already complete, that leaves a 1% hungering gap waiting to be filled. 991.com will answer the call.