Cafedirect Repositioning
Every now and then we all have to take a long hard look in the mirror. At Cafédirect, Hostscopes are frequently deployed to help think about where the company goes next. With some very big brands moving into the world of Fair Trade and the huge numbers of new products flooding into the Fair Trade arena, it’s vital that Cafédirect stays ahead of the game. These large scale prints paint Cafédirect as a driver of innovation, the transformer of trade and as a united world of growers and consumers. By visualising the strategic opportunities we face we can also start to see some of the pitfalls. New ideas also come from this work. Watch this space.